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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

InsideSales.com Appoints Former COO As CEO

InsideSales.com Appoints Former COO As CEO

InsideSales.com, an AI sales platform, promoted Chris Harrington from COO to CEO. He will succeed former CEO and Founder Dave Elkington, who will stay with the company as Chairman of the Board of Directors.
Source: Salesforce

Salesforce Launches 4 Einstein AI Engagement, Tagging Tools For Marketing Cloud

Salesforce has released four new tools for its Marketing Cloud users that leverage the company’s continuously developing Einstein AI. Unveiled at Salesforce Connections in Chicago, the tools aim to help Marketing Cloud customers increase customer engagement with relevant and timely email touches. Specifically, the tools aim to help users identify…
Source: Alyce

Alyce Secures $11.5M To Grow Direct Mail Platform

Alyce, an AI-powered direct mail platform, raised $11.5 million in Series A funding. The round was led by Manifest, with additional participation from General Catalyst, Boston Seed Capital, Golden Ventures, Morningside and Victress Capital.
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