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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

PathFactory Names Helen Baptist As New COO

PathFactory Names Helen Baptist As New COO

PathFactory, a content insights and activation platform, appointed Helen Baptist as its Chief Operating Officer. She will lead all customer-facing departments, such as sales, marketing and customer experience, and oversee the company’s expansion into Europe.
Source: MindTickle

MindTickle Lands $40M In Series C Funding

MindTickle, a sales enablement and sales readiness platform, announced it has raised $40 million in Series C funding led by Norwest Venture Partners. Accel Partners, Canaan, NewView Capital and Qualcomm Ventures LLC also participated in the round, which brings MindTickle’s total funds up to more than $81 million.
Source: Bigtincan

Bigtincan Acquires Veelo

Bigtincan, an AI-based sales enablement platform, has acquired Veelo, a cloud-based marketing and sales enablement provider, for an undisclosed fee.
Source: TrustRadius

TrustRadius Secures $12.5M In Series C Funding

TrustRadius, a B2B software and services review site, has raised $12.5 million in Series C funding, bringing its total equity financing to $25 million. The most recent funding round was led by Next Coast Ventures, with participation from returning investors LikeOak Ventures and Mayfield Fund.
Source: Drift

Drift Launches 3 New Bots To Boost Email Marketing Efforts

Drift, a conversational marketing platform, unveiled three new email bots designed to serve as virtual assistants that connect to a company’s MAP and help improve the customer experience and accelerate deals. The bots aim to leverage machine learning to categorize and automate email responses, as well as update and manage…
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