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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Alyce, Marketo Announce Integration Aimed To Boost Customer Engagement

Alyce, Marketo Announce Integration Aimed To Boost Customer Engagement

Alyce, a personalized gifting platform, announced its collaboration with Adobe and full integration withMarketo Engage, part of Adobe Experience Cloud. Alyce for Marketo Engage is designed to enablemarketers, sales teams and SDRs to deliver a personal and relevant experience and measure the impactand attribution of their one-to-one gifting campaigns within…
New Dun & Bradstreet Offering Aims To Identify Buyer Intent

New Dun & Bradstreet Offering Aims To Identify Buyer Intent

Dun & Bradstreet, a global provider of business decisioning data and analytics, announced the availability of D&B Buyer Intent, which is designed to enable B2B marketing and sales teams to identify signals from companies in the market to purchase. Early detection of digital signals increases the timeliness, relevancy and impact…
B2B Companies Embrace Purpose-Driven Initiatives But Struggle With Impact

B2B Companies Embrace Purpose-Driven Initiatives But Struggle With Impact

B2B companies are increasingly embracing purpose-oriented initiatives as potential drivers of business growth, contrary to the common belief that they lag their B2C counterparts. An overwhelming majority (86%) of B2B companies believe it is essential to bring a sense of purpose to their organizations. However, most have not experienced growth…
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