Workato, an enterprise automation platform, has announced an integration with Adobe. Now, as an Adobe Exchange Partner, the platform will allow marketers to connect Market Engage with apps such as Adobe Experience Manager, Magento Commerce and Adobe Analytics, empowering them to automate work, deliver intelligent marketing touches and achieve lead…

INFUSEmedia, a demand generation engine, has announced a new initiative created to help companies affected by COVID-19. The company, which offers a pay-for-performance lead generation program, will provide 100 companies with 100 B2B leads each free of charge or obligation.

ZoomInfo, a provider of market intelligence solutions, announced new certifications to demonstrate knowledge in Account-Based Marketing (ABM), cold calling, storytelling, sales and marketing alignment, campaign personalization and email marketing, according to the announcement.