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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Verizon Acquires Video Conferencing Platform BlueJeans Network

Verizon Business has entered into a definitive agreement to acquire the cloud-based video conferencing and events platform BlueJeans Network. According to The Wall Street Journal, the company paid less than $500 million for the Zoom competitor to expand Verizon’s “unified immersion communication network.”

Zift Launches Channel-Focused Development Tools & Applications

Enterprise channel management provider Zift Solutions has announced the launch of a comprehensive care package for its customers and B2B suppliers amid the COVID-19 crisis. This includes a new developer portal called DevZone, a channel-focused podcast called “ChannelChatterLIVE,” virtual customer training and a partner outreach and channel program called Health Checks. 

RollWorks Announces HubSpot Integration, Launches Tiered ABM Packages

RollWorks, the B2B and ABM subdivision of NextRoll Inc., has announced its availability on the HubSpot App Marketplace. This integration is designed to help marketers maximize efficiency by aligning marketing and sales efforts, engaging high priority accounts plus accounts not currently in their core lists and tracking program performance directly…

The Mx Group Names Tony Riley New Agency President

B2B marketing agency The Mx Group has announced the appointment of Tony Riley as Agency President. Reporting to co-founders Andy Mahler and Peter Wroblewski, Riley will be responsible for working across strategy, creative, media and production teams to improve the quality and efficiency of experience and work product for The…
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