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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

RollWorks Joins LinkedIn Partner Program

RollWorks, the ABM platform, announced an integration with LinkedIn Marketing Solutions that aims to help B2B marketers to launch, optimize and report on their account-based activities across both platforms. By integrating LinkedIn ads with RollWorks’, B2B marketers will be positioned to effectively target and engage priority accounts and measure results…

MRP Unveils Intent Trends Report

MRP Prelytix, the enterprise predictive ABM platform, released the first of a series of reports detailing major development trends in various technology ecosystems. The “COVID-19 Working from Home — Intent Trends Report— Intent Trends Report” details how the surge in remote working has impacted the virtual office, Unified Communications (UCaaS)…

InsideView Launches Data Integrity System

InsideView announced InsideView Data Integrity for Microsoft to help customers drive revenue and improve operational effectiveness. Dynamics 365 customers will be positioned to leverage the data that fuels InsideView Insights to clean and enrich their CRM data automatically and at scale. InsideView Data Integrity for Microsoft aims to deliver accurate data and maintain data hygiene and provide…
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