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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Uberall Report Highlights Increase In B2B Unbranded Search

According to a new report from Uberall Inc., a provider of brand optimization and reputation services, Google data reflects that 90% of buyers typically don’t have a brand in mind when they begin their online research. When buyers first search for a product or service, they search for generic phrases…
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