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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

6sense Launches Dynamic Display Advertising

6sense has expanded its display advertising suite to include dynamic creative capabilities that are designed to help customers serve personalized content in digital ads based on real-time account information.

LogMeIn To Be Taken Private in $4.3 Billion Deal

LogMeIn, a provider of cloud-based connectivity, has entered into an agreement to be acquired in a transaction led by affiliates of Francisco Partners and Evergreen Coast Capital Corporation. LogMeIn shareholders will receive $86.05 in cash for each share of LogMeIn’s common stock they hold. The all-cash transaction values LogMeIn at…

Terminus Announces Acquisition of Sigstr

Terminus has acquired Sigstr, the employee email marketing platform that turns 1:1 employee emails into brand engagements. The addition of Sigstr creates an end-to-end account-centric marketing platform with an array of account intelligence available. All Sigstr employees will become Terminus employees. Bryan Wade, CEO of Sigstr, will also join the executive…
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