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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

MRP Appoints Scott Matthews As New CEO

MRP Appoints Scott Matthews As New CEO

MRP Prelytix, a predictive ABM platform, appointed Scott Matthews as its new CEO. Matthews will report directly to Seamus Keating, CEO of parent company First Derivatives PLC, and will be responsible for driving revenue growth and organizational success.
True Influence Virtual Summit To Focus On Utilizing Machine Learning

True Influence Virtual Summit To Focus On Utilizing Machine Learning

True Influence, an intent-data-driven marketing technology company, announced its 2021 True Influence Summit: Accelerating Revenue Through Artificial Intelligence (AI), which will be held on April 14 from 12:00 pm to 2:30 pm ET. The Summit will address how organizations can use machine learning to turn B2B data, marketing and sales…
Eventible Launches New Platform For B2B Event Reviews

Eventible Launches New Platform For B2B Event Reviews

User feedback and B2B product reviews have quickly become a staple in the B2B buyer’s journey. Demand Gen Report’s own research has found that 30% of buyers turn to review sites as one of the first three resources when researching a purchase decision. Now, B2B professionals have access to a…
Seismic Appoints New VP Of Inclusion

Seismic Appoints New VP Of Inclusion

Seismic, a sales and marketing enablement software provider, appointed Donna DeBerry as VP of Inclusion. She will be responsible for building a diverse and inclusive workforce and company culture.
New Research: 94% Of Businesses Value Agility When Managing & Delivering Impactful Digital Experiences

New Research: 94% Of Businesses Value Agility When Managing & Delivering Impactful Digital Experiences

When creating and managing digital experiences, it is important to remain agile and adaptable to manage and deliver digital experiences that resonate with buyers. New research from digital experience platform Crownpeak revealed that 94% of businesses believe that speed and agility are “very” important to delivering and managing impactful digital…
New Research: Unfit CRMs Costing Companies $5.5M Each Year

New Research: Unfit CRMs Costing Companies $5.5M Each Year

Forty-eight percent of sales professionals believe their CRM systems are unfit for purpose, as customer churn is costing mid-market companies an average of $5.5 million per year, according to a new CRM and Sales Impact Report from SugarCRM, a customer experience platform.
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