News Briefs

New Research: Marketers Generated 1.9M Clicks Through Social Ad Campaigns In 2020

Research from autonomous demand gen platform Metadata.io revealed B2B marketers generated $66 million in qualified pipeline, 1.9 million clicks and 102,000 leads through paid social ad campaigns on Facebook and LinkedIn throughout 2020.

April 2, 2021
Written by Kelly Lindenau

Scratchpad Unveils Command Tool To Improve Sales Workflows

Workspace organizing platform Scratchpad released Scratchpad Command, a free update to its platform that enables salespeople to access and update their sales notes, task lists and databases in Salesforce from any web platform.

April 1, 2021
Written by Michael Rodriguez

Demandbase Enhances Personalization Product

Demandbase, an end-to-end ABM software provider, unveiled new enhancements to its Personalization product. The additions — Site Customization and Forms Enrichment — are designed to deepen users’ ability to personalize content and increase conversion rates.

March 31, 2021
Written by Kelly Lindenau

Loop & Tie Launches Salesforce App To Enhance Customer Gifting Experience

Loop & Tie, a choice-based gifting platform, released an app that enables its users to leverage Salesforce as their home base for managing customer relationships and outreach through gifting.

March 30, 2021
Written by Kelly Lindenau

Airtable Launches New Marketing Solution To Drive Business Growth

Airtable, a workflow building platform, released a solution to help marketing teams streamline content and campaign workflows, move quicker and drive business growth. Airtable is built on a relational database that powers hundreds of thousands of users and updates data in real time.

March 29, 2021
Written by Kelly Lindenau

Uberflip Unveils Sales Assist To Simplify Content Sharing

Uberflip, a digital content experience platform, launched Sales Assist, a sales engagement solution designed to empower sales teams to find and share marketing and sales content with prospects and personalize the buying experience.

March 26, 2021
Written by Michael Rodriguez

Seismic Spring 2021 Release Aims To Optimize AI-Guided Selling

Seismic, a sales enablement platform, revealed its Spring 2021 releases during its Seismic Digital Shift event. The new launch includes new and enhanced capabilities to help organizations capture every revenue moment and drive efficient buyer engagement across all digital channels.

March 25, 2021
Written by Kelly Lindenau

News Briefs

New Research: Marketers Generated 1.9M Clicks Through Social Ad Campaigns In 2020

Scratchpad Unveils Command Tool To Improve Sales Workflows

Demandbase Enhances Personalization Product

Loop & Tie Launches Salesforce App To Enhance Customer Gifting Experience

Airtable Launches New Marketing Solution To Drive Business Growth

Uberflip Unveils Sales Assist To Simplify Content Sharing

Seismic Spring 2021 Release Aims To Optimize AI-Guided Selling

More...

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