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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Oracle Announces New CX Platform Updates

Oracle Customer Experience (CX) updated its Oracle Marketing, Oracle Sales and Oracle Service platforms to accelerate users’ sales cycles, address buyer inquiries and issues and build engaging customer loyalty programs.

Invoca Introduces New Features To Improve CX; Reveals Five9 Partnership

Invoca, a conversation intelligence platform, released a new data visualization dashboard alongside Conversation Review, an interactive call transcript interface, designed to help analyze and automate customer conversations. Invoca also announced a partnership with Five9, a contact center platform, to help revenue teams access valuable conversational intelligence insights.

Copper Acquires Engagement Analytics Platform Sherlock

Copper, a customer relationship management (CRM) platform, has acquired Sherlock, an engagement analytics platform, to improve its CRM and relationship-based growth capabilities. Sherlock’s customer relationship analytics and scoring data helps users determine how prospects are engaging with content and where the buyer is in their buying journey, which helps users…

ON24 Successfully Goes Public On NYSE

ON24, a webinar platform, became a publicly traded company on Feb. 3, operating under the ticker “ONTF” on the New York Stock Exchange. The company offered 6.3 million shares with the expectation of pricing between $45 and $50 per share, with an additional 2.3 million set aside for shareholders. Ultimately,…
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