News Briefs

New Research: 86% Of B2B Software Buyers Rely On Third-Party Reviews When Making A Purchase Decision

The rapid expansion of the salestech and martech landscapes created a solution explosion, with many buyers prioritizing platforms that can integrate into their existing tech stacks. However, new research from B2B peer review website G2 revealed that this is a difficult process, as 74% of B2B organizations buy five or more…

October 6, 2021
Written by Michael Rodriguez

6sense Acquires Slintel To Enhance Intent Analysis Capabilities

6sense, an account engagement platform, acquired technographic data provider Slintel to build a complete go-to-market (GTM) platform that helps users drive predictable revenue through meaningful data insights.

October 6, 2021
Written by Michael Rodriguez

Bizzabo Unveils Event Experience Operating System To Enhance Hybrid Event Engagement

Bizzabo, an event software platform, unveiled a new Event Experience category and operating system (OS) to help marketers create more personalized and impactful experiences for individual event attendees.

October 5, 2021
Written by Michael Rodriguez

Terminus Acquires & Rebrands Zylotech

Account-based marketing (ABM) platform Terminus acquired B2B intelligence platform Zylotech to enhance the accuracy of its customer data. Terminus plans to rebrand the company as Terminus CDP (customer data platform).

September 30, 2021
Written by Michael Rodriguez

Seismic Unveils Inclusive New Sales Enablement Training Program

Seismic, a sales enablement platform provider, partnered with the Sales Enablement Society and SV Academy, a business development platform, to launch Enableship, a program designed to foster an inclusive community that provides sales enablement training and opportunities for underrepresented groups.

September 28, 2021
Written by Michael Rodriguez

Casted Enhances Platform Capabilities With Video Component

Casted, an audio and video content marketing solution, introduced Casted Video to expand its current platform with robust video player functionality and enable customers to manage their audio and video assets in a central place.

September 28, 2021
Written by Kelly Lindenau

Freshworks Raises IPO Price To Meet Investor Demand, Reaches Valuation Of $10B

Freshworks, a customer engagement software company, recently went public with an initial public offering (IPO) of Class A common stock at $36 a share, raising the price from $32 earlier this week in response to investor interest.

September 23, 2021
Written by Michael Rodriguez

News Briefs

New Research: 86% Of B2B Software Buyers Rely On Third-Party Reviews When Making A Purchase Decision

6sense Acquires Slintel To Enhance Intent Analysis Capabilities

Bizzabo Unveils Event Experience Operating System To Enhance Hybrid Event Engagement

Terminus Acquires & Rebrands Zylotech

Seismic Unveils Inclusive New Sales Enablement Training Program

Casted Enhances Platform Capabilities With Video Component

Freshworks Raises IPO Price To Meet Investor Demand, Reaches Valuation Of $10B

More...

Sailes Releases Sailebot 2 To Help Increase Prospecting Efficiency

Openprise Secures $25M In Series B Funding

Stensul Marketing Creation Platform Seeks To Streamline Asset Collaboration & Creation

Programmatic Advertising Tricks For B2B Marketers

Totango & Catalyst Unify Product Offerings Through Merger

Digitalzone Expands C-Suite With 2 New Hires

Folloze Launches Website Engager To Help Personalize Web Pages

#B2BMX Day 3 Recap: Unraveling The Marketer’s Paradox To Enter The B2B Content Renaissance

2024 Demand Generation Benchmark Survey: The Renai…

2024 State Of Intent-Driven Strategies: Illuminati…

2024 State Of Sales Acceleration: Driving Value Th…

What’s Working In Corporate Gifting In 2024? Strea…

What’s Working In Data Science In 2024? Data Owner…

B2B Uncovered: A Dual Perspective On Buyer Experience & Engagement

Junk Leads: The Hidden Cost On Your Revenue Team &…

Practical ABM Methodologies To Beat The Odds In 2024

To Boldly Go Where Demand Is: Engaging B2B On Connected…