Salesforce enhanced its Service Cloud 360 offering with two new sets of automation and digital contact tools designed to automatically engage customers and address their needs in all relevant digital channels via personalized conversations.

Ambition, a sales management software provider, integrated with Microsoft Teams to help sellers and revenue teams evaluate their performance using real-time data, leverage more impactful incentives and competitions to drive business and celebrate individual or team milestones.

ZoomInfo, a business contact and intelligence platform, unveiled a new integration with Chorus.ai, a conversation intelligence platform and its most recent acquisition. The platform update is designed to help B2B organizations identify new account insights by transcribing and analyzing sales calls taken within the ZoomInfo Engage platform.