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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Dun & Bradstreet To Acquire Eyeota & NetWise

Dun & Bradstreet is looking to expand its positioning in revenue technology with Eyeota and NetWise. The company announced it has signed a definitive agreement to acquire both companies to help grow its Audience Solutions businesses with global scale and the online data to power omnichannel marketing.

Invoca Launches New Tool To Recover Revenue From Missed Calls

Invoca, a conversation intelligence platform, released Lost Sales Recovery, a new solution designed to spot missed sales conversion opportunities when high-intent callers fail to reach a live agent. Additionally, the technology seeks to assist multi-location and franchise businesses by identifying lost opportunities across every location, region and line of business.

Copper CRM Appoints New VP Of Sales

Copper, a CRM platform for relationship-based business growth, appointed Sam Moorhead as VP of Sales. Moorhead joins Copper after spending more than a decade at HubSpot, most recently serving as the company’s Mid-Market Sales Leader in the U.K. and Ireland.
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