News Briefs

Brand Wings Strengthens Sales Enablement Offerings With Email Campaign Builder

Brand Wings, a software-as-a-service (SaaS) solution, released its Email Campaign Builder as part of its sales enablement platform. The new feature is designed to help sales reps send highly personalized, brand-compliant emails to their contacts and receive campaign performance analytics.

January 6, 2022
Written by Kelly Lindenau

ON24 Expands Drift Platform Integration For Stronger Engagement & Revenue Insights

ON24, a virtual events platform, revealed new integration abilities between its ON24 Connect platform and Drift’s revenue acceleration platform. The expanded partnership seeks to help joint customers combine real-time Drift activity and conversational data with attendee and first-person engagement data from ON24 digital experiences.

January 4, 2022
Written by Kelly Lindenau

Optimizely Launches Integrated B2B Commerce & Content Cloud Solution

Optimizely, a digital experience platform (DXP), launched an integrated version of its B2B Commerce Cloud and Content Cloud products to help brands reach audiences with more sophisticated content strategies and work more effectively across large teams.

December 22, 2021
Written by Kelly Lindenau

Cvent Partners With ID.me To Enhance Event Health & Safety

Cvent, an event management software company, joined forces with ID.me, a secure digital identity network, to create Cvent Health Check, a solution designed to bring seamless health, testing and vaccine status verifications to hybrid and in-person events in the U.S.

December 22, 2021
Written by Kelly Lindenau

Madison Logic Releases Enhanced Account Prioritization Capabilities

Madison Logic, an ABM platform, strengthened its ML Insights offerings, which helps provide a comprehensive signal of purchase intent and leverages an integrated data set to fuel the intelligence needed to accelerate engagement and sales conversion from in-market accounts.

December 21, 2021
Written by Kelly Lindenau

IDG Communications Acquires LeadSift To Strengthen Intent Data Offering

IDG Communications, Inc., a technology media company, acquired LeadSift, a B2B sales and marketing intelligence platform, to help provide another layer of actionable intent data for technology marketers.

December 21, 2021
Written by Kelly Lindenau

Validity Collaborates With Adobe For Deeper Email Analytics & Insights

Validity, a data management solution, partnered with Adobe as part of the Adobe Exchange Partner Program to help build upon existing synergies between Validity’s Everest email success platform and Adobe Campaign, which orchestrates, launches and measures personalized cross-channel marketing campaigns.

December 17, 2021
Written by Kelly Lindenau

News Briefs

Brand Wings Strengthens Sales Enablement Offerings With Email Campaign Builder

ON24 Expands Drift Platform Integration For Stronger Engagement & Revenue Insights

Optimizely Launches Integrated B2B Commerce & Content Cloud Solution

Cvent Partners With ID.me To Enhance Event Health & Safety

Madison Logic Releases Enhanced Account Prioritization Capabilities

IDG Communications Acquires LeadSift To Strengthen Intent Data Offering

Validity Collaborates With Adobe For Deeper Email Analytics & Insights

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