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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Anteriad & TransUnion Collaborate To Provide B2B Marketers With Audience Solutions

Anteriad, a full-funnel marketing solutions provider, partnered with TransUnion, a global information and insights company, to bring Anteriad’s audience data to the TruAudience Data Marketplace. The collaboration seeks to help B2B advertisers reach more in-market prospects and increase relevance across growth channels, such as connected TV, streaming audio and in-game advertising.

6sense, Athena Alliance & Splash Enforce Women In Power

6sense, a revenue intelligence platform, and Athena Alliance, a community platform for women, banded together to address boardroom diversity with women in marketing. The pair launched "The Empowered CMO Board Book” aimed at propelling female Chief Marketing Officers (CMOs) to leadership positions.

Ceros Announces 2nd Annual Power Of Creativity Event

Ceros, a cloud-based interactive design platform, revealed that its Power of Creativity event will take place on Sept. 27 at 1 p.m. ET and is open for registration. The Power of Creativity is an annual event that shares insights into the company’s future, provides updates on products and partnerships and facilitates discussions of…
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