COVID-19 Update
Subscribe

News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

ON24 Appoints Callan Young As CMO

ON24, a digital experience platform, welcomed Callan Young as its new CMO to spearhead the organization’s go-to-market strategy, which includes continuing to expand momentum and adoption of the company’s digital engagement platform.
Appier Finalizes Acquisition Of Woopra

Appier Finalizes Acquisition Of Woopra

Appier, an artificial intelligence (AI) software-as-a-service (SaaS) company, finalized its acquisition of Woopra, a customer journey analytics SaaS company. The acquisition aims to strengthen Appier’s position in processing first-party data to build a next-generation customer data platform (CDP) with advanced AI technology and user-centric visualization analytics.
Affinity Appoints Josette Leslie As CFO

Affinity Appoints Josette Leslie As CFO

Affinity, a relationship intelligence platform, appointed Josette Leslie as Chief Financial Officer. In the role, Leslie will oversee long-term financial strategy to help drive the next stage of growth for Affinity. 
New Integrate Report Suggests Need For Precision In Marketing

New Integrate Report Suggests Need For Precision In Marketing

Integrate, a company that specializes in precision demand marketing, released “The State of B2B Marketing Budgets 2022,” which revealed insights into how marketers are responding to economic headwinds. The research was conducted with Demand Metric, a global research and advisory firm.
Subscribe to this RSS feed