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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Metadata Lands New Acquisition, Reactful

Metadata Lands New Acquisition, Reactful

Metadata.io, an AI-powered marketing operations platform, acquired Reactful, a web optimization and personalization platform for digital marketers. This new acquisition aims to help B2B marketers convert existing site traffic to revenue, marking a milestone in the company’s growth following its $40 million series B funding round earlier this year.
Livestorm Launches Enterprise Features

Livestorm Launches Enterprise Features

Livestorm, a video engagement platform, added nine new features designed with enterprise customers in mind. Livestorm’s goal is to make virtual event planning a simpler and seamless experience.
Activate Marketing Services Announces New CEO & President

Activate Marketing Services Announces New CEO & President

Activate, a provider of content-powered demand generation and marketing services, appointed Chris Rooke as CEO and Thomas “Shep” Sheppard as President and Chief Revenue Officer. Rooke and Sheppard will work together to help progress the company's formula of data and supply, product and go-to-market and scaling.
Lookout Appoints Deborah Wolf As Chief Marketing Officer

Lookout Appoints Deborah Wolf As Chief Marketing Officer

Lookout, Inc., a provider of data-centric endpoint and cloud security solutions, welcomed back Deborah “Deb” Wolf as its Chief Marketing Officer (CMO). Wolf previously held the position from 2015 to 2018, where she helped the organization transition from a consumer-focused company into one supporting the enterprise.  
Sendoso Launches New Suite Of Features

Sendoso Launches New Suite Of Features

Sendoso, a gifting platform, announced new features aimed at improving user experience and expanding gifting customization to foster better relationships in a digital world. The company’s goal is to make its platform a one-stop shop for all gifting needs.
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