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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

ZoomInfo Custom Services Contribute To Big Uptick In Sales

ZoomInfo, a provider of BtoB directory and business information, announced a significant uptick in business, reporting a 38% year-over-year growth in sales to new enterprise customers during Q1 2011. The company attributes the growth to its customized list-creating and contact-updating services. Illustrating the growth of those services, ZoomInfo Data Services…

Marvdevdm2 Revamps Brand & Services Catering To Pull Strategy Marketing

Mardevdm2, a global data and marketing services partner and division of Reed Business Information, recently unveiled its new brand, focused on sales and marketing alignment, integrating data with demand generation programs and end-to-end marketing program management. Built on a “strategy to results” approach, the new brand launch is aimed at…
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Marketo & ExactTarget Announce Strategic Partnership to Integrate Marketing Technologies

In an interesting pairing of interactive marketing brands, ExactTarget and Marketo today announced a strategic partnership to integrate Marketo’s Revenue Performance Management solution with ExactTarget’s Interactive Marketing Hub. News of the partnership follows record-setting annual performance for both companies. ExactTarget announced annual revenue growth of 41% in 2010, finishing the…
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HubSpot Moves Into Marketing Automation Space With Acquisition Of Performable

Expanding beyond its core of inbound into the middle of the funnel, HubSpot announced its acquisition of marketing automation company Performable this week. The acquisition is intended to expand the functionality of HubSpot’s platform, and enhance its customers’ ability to turn more visitors into leads and customers. HubSpot VP of…
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DemandGen International Expands to Asia and UK

Capitalizing on the growing interest in marketing automation in global markets, consulting firm DemandGen International, Inc. announced the opening of new offices in Singapore and London. DemandGen Founder and CEO Americas, David Lewis, explained that this important expansion will allow the firm to extend support for enterprise clients in these…
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