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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Act-On Software Acquires Assets of Marketbright

Act-On Software has acquired the assets of Marketbright, including its customers, intellectual property, marketing materials and knowledge base. The company will pick up Marketbright’s free email platform IP, but has other plans for upcoming freemium offerings, according to Act-On CEO Raghu Raghavan. Newly acquired customers will join Beaverton, OR-based Act-On’s…
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MedeAnalytics Doubles Campaign Productivity, Improves Data Management With Integrated Solution

By Alicia Fiorletta, Associate Editor Executing campaigns across different verticals and segments is a growing challenge for most marketers, but it is especially difficult in the healthcare industry, where solution providers need to communicate with a range of unique audiences. MedeAnalytics, a provider of performance management solutions for hospitals, physician…

Genius.com Expands Global Footprint With Launch Of UK Office

Genius.com today announced its international expansion with a new UK office. Mark Donkin will lead the office as Managing Director to further grow Genius’ global presence and better serve customers in the UK. “Establishing a physical presence in the UK is an exciting milestone for the company,” said Sam Weber,…
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Aprimo Enhances IMM Functionality Following Teradata Acquisition

Aprimo, a provider of cloud-based integrated marketing software, recently announced a new addition and enhancements to its Integrated Marketing Management (IMM) solutions. Focused on combining Teradata and Aprimo’s key offerings, the enhancements offer capabilities to drive Marketing Operations, Multi-Channel Campaign Management and Marketing Performance Measurement. Aprimo also added a new…

HubSpot Acquires Social Media Firm Oneforty; Attempts Guinness Record For Largest Online Seminar

HubSpot announced yesterday its acquisition of Oneforty, a social media marketing company based in Cambridge, MA. Oneforty developed a directory of social media applications that will be merged into the HubSpot App Marketplace. Additionally, Oneforty’s social media marketing tool called SocialBase also will be incorporated into the HubSpot product. News…
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Eloqua’s IPO Filing Brings Marketing Automation Into Public Spotlight

Eloqua announced Wednesday that it has filed a registration statement with the U.S. Securities and Exchange Commission relating to a proposed initial public offering of shares of its common stock. The company plans to list on the Nasdaq Global Market under the symbol ELOQ. The number of shares to be…
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