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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Act-On Software Surpasses 500 Customers; Plans Aggressive Expansion Track In 2012

Act-On Software today announced that the company has exceeded the 500th customer mark in less than two years. News of the milestone follows a record Q3 for Act-On, during which the company saw a 400% year-over-year growth, and added 164 new customers. The company’s momentum is anticipated to continue rapidly,…
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Kicking B2B marketing insights into action

Source: MathMarketing.com Hugh Macfarlane, Founder & CEO of MathMarketing, writes... At the end of day 2 at DemandCon, B2B marketing attendees should have all the advice you need to create a truly excellent Funnel Plan. The trick will be applying what you have learnt when you return to your B2B…

A New Era of Sales: Benchmark Research

By Godard Abel, CEO and Co-Founder, BigMachines For those on the outside looking in, sales is a seemingly straightforward profession with one simple goal in mind: selling. While that premise certainly carries some degree of truth, the full reality is that the industry has become increasingly more complex and competitive.…

The Aftermath of Dreamforce 2011

By Cari Baldwin, Co-Founder and Partner, Bluebird Strategies The mojo of marketing was in full swing at Salesforce.com’s Dreamforce 2011. As a marketer, if you were not sure what you would learn and find, Dreamforce did not disappoint and was a great opportunity to visit with 40,000 of your closest…

Treehouse Interactive Adds Integration With Oracle CRM On Demand

TreeHouse Interactive, a provider of demand generation solutions, recently announced that its Marketing View solution now integrates with Oracle CRM On Demand. Designed to allow users to pass qualified leads into Oracle CRM on Demand, the integration is aimed at generating ROI reporting by campaign as sales leads evolve.
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