The sales and marketing funnel had three days in the spotlight during the inaugural DemandCon event, May 18-20 in San Francisco. Bringing together more than 60 industry speakers and approximately 300 attendees, the event featured blueprints of successful rollouts of integrated demand generation programs, and challenged the conventional thinking on…

While BtoB organizations migrate toward the practice of Revenue Performance Management (RPM), the concept is still in its infancy and requires greater sales and marketing alignment to be optimally effective, according to new Gleanster Research. Although marketing automation technology adopters utilize features like lead scoring, nurturing, and CRM integration, the…