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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

iCentera Debuts Social Sales Enablement; Marks Customer Success Via Enhanced Uptime

iCentera recently announced the availability of iCentera 8.0, the latest edition of the company’s on-demand sales enablement platform. The new release, tabbed "SSE" (Social Sales Enablement), is designed to help sales and marketing professionals streamline internal collaboration and communication, as well as external communication with prospects, customers and channel partners.…
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iContact Intros Free Edition Of Email Marketing Platform

iContact Corp., an email marketing and social marketing company, today announced the launch of iContact Free Edition. The no-cost version of its flagship email marketing and social marketing tool is designed as introductory solution for SMBs to communicate with subscribers and “fans” via email, Facebook and Twitter. iContact Free Edition…
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SpringCM Adds iPad Support To New Version Of Content Management

SpringCM recently announced the latest release of its cloud enterprise content management platform, featuring new dynamic case management capabilities designed to deliver more consistent execution, enhance team productivity and increase management visibility of key business processes. The new release is designed to enable users to organize teams, tasks and content…
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Sitecore Automates Customer Engagement Metrics Via New Platform and Product Group

Sitecore, a provider of web content management solutions, announced today a new product group called the Customer Engagement Platform. Focused on offering marketers an additional Key Performance Indicator (KPI), the platform enables organizations to manage the customer experience by creating relevant and valuable customer conversations that engage, entertain and inform.…

Marketo Reaches 1,000 Customers; Sets Sights On EMEA With Hire Of Former Salesforce Exec

Marketo recently announced that the company has surpassed the 1,000 customer mark, after adding 146 customers in the first quarter of 2011. After reaching that milestone in less than three years and serving customers across 24 countries worldwide, Marketo has now set its further international expansion.The company announced the opening…
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