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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Alinean Expands Service Offerings;
 Reports Record Growth in 2010

Alinean, creator of value-based interactive sales and marketing tools for BtoB vendors, announced record growth in 2010, during which the company added more than 20 new clients and increased its revenue by more than 15%. New client additions include Autodesk, BMC Software, CSC, CiRBA, Informatica, MessageSystems, PGI, Rackspace and ShoreTel.…

ReachForce Secures $4.6 Million In Funding

The marketing automation momentum continues. ReachForce recently announced the closing of $4.6 million in growth financing. MK Capital, which successfully financed marketing automation vendor Aprimo, and master data management leader, Initiate Systems, led the round with participation from current ReachForce investor, GSA Venture Partners. In conjunction with the financing, Mark…

Pardot Continues Expansion, Adds Platform Ready
 Certification With Microsoft Dynamics CRM 2011

Coming off a strong Q4 2010, Pardot today announced that its marketing automation suite has been certified Platform Ready for integration with Microsoft Dynamics CRM 2011. The certification denotes that Microsoft recognizes a product as tested, approved and compatible with their offerings. Pardot debuted its Microsoft Dynamics CRM integration at…

Aprimo Primed To Accelerate Growth With Acquisition By Teradata Finalized

Teradata has finalized its acquisition of Aprimo, a leading provider of cloud-based integrated marketing software. Executives promise the marriage of the two companies will enable corporations to optimize marketing performance with more detailed, comprehensive insights from a universe exploding with big data.“There are two core values that Teradata and Aprimo…

Aprimo Announces Alliance 
With The Pedowitz Group For Marketing Studio Support

Aprimo Inc. and The Pedowitz Group recently announced a software/services alliance. Under the new partnership, The Pedowitz Group will provide BtoB strategy, program design, implementation, integration, creative services and outsourced demand generation for Aprimo Marketing Studio On Demand, Aprimo's cloud-based solution for Demand Generation and Marketing Operations."The Pedowitz Group has…

SAS Eyes Leadership Position In IMM With Assetlink Acquisition

You’ve heard of category killers. SAS thinks it has a category creator. With the acquisition of marketing resource management pioneer Assetlink, SAS believes it has stretched beyond the standard marketing resource management (MRM) solution for retailers and other verticals. According to Assetlink CEO Chetan Saiya, the combination will bring Integrated…
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