The marketing automation category may have lost some of the limelight to social media in the first few months of 2011, but industry insiders report that growth in the category is tracking ahead of 2010. With Q1 officially in the books, top consultants in the category predict the increased attention…

Marketing automation vendors across the board reported an increase in revenue, customers and year-over-year growth in Q1. Players focused on serving the enterprise-level market reached new milestones, while vendors catering to the SMB market reported record quarters as well. While some industry insiders attributed the growth to the need for…

The annual SiriusDecisions Summit has become the bellwether event to track the progress and maturation of demand generation practices in the BtoB sector. And based on the presentations from this year’s event, held last week in Scottsdale, AZ, major BtoB companies are now realizing significant payoffs from their investments in…