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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Infogroup Targeting Solutions Unveils New Integrated Marketing Database

Infogroup Targeting Solutions yesterday introduced Sapphire, an integrated marketing database powered by the company's Data Axle real-time data platform. Sapphire is designed to provide B2B marketers with multichannel engagement tools such as analytics, email, online advertising and lead generation. Among the Sapphire prospect data offerings are new selections including: buying…
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Is Marketing Automation Next On Salesforce.com's Acquisition Agenda?

Over the past two years, Salesforce.com has embraced social media marketing as a key part of its long-term growth strategy. Today, as the company consolidates its acquisitions of Buddy Media and Radian6, some industry-watchers are asking whether a marketing automation vendor might be the next item on its shopping list.…

Marketo Signs 2,000th Customer, Continues Overseas Expansion

Marketing automation software provider Marketo announced last week that the company had signed its 2,000th customer and had a year-over-year enterprise growth of nearly 200% during the first half of 2012. In addition, the company added a quarter of its total customer base in the first half of 2012 including…
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New Partnership Offers MAI “Cross Training” Curriculum To SLMA Members

The Marketing Automation Institute (MAI), has announced a strategic partnership with the Sales Lead Management Association (SLMA), to offer MAI certification courses to SLMA members. The partnership is designed to provide “cross training” to sales leaders who are using marketing automation solutions. “The certification courses MAI offers will be a…

Act-On Software Continues Growth in Q2 2012

Act-On Software reported record results for Q2 2012. During the second quarter, revenue grew 320% year-over-year, and the company signed 277 new customers. This marks the 10th consecutive quarter of sequential growth for the company. Act-On grew its employee base by more than 200% in the last year. The company…
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Pardot Reports Record Q2 Customer Growth

Marketing automation vendor Pardot reported its most successful quarter to date, adding 143 new clients in Q2 2012. The company also sealed a significant deal with Dell in the second quarter, with the computer manufacturer now offering Pardot to its small business customers. Also in Q2, Pardot was awarded a…
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