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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Dreamforce 2012 Roundup: Selling The Social Enterprise

This year's Dreamforce event, held last week in San Francisco, was certainly bigger than ever, with Salesforce claiming around 90,000 attendees. And while Dreamforce is increasingly known for its circus-like atmosphere, superstar keynotes and massive presence in downtown San Francisco, there's also plenty of news and trend-spotting going on. Here's…

Treehouse Interactive Unveils Updates To Marketing Automation Solution

Treehouse Interactive this week announced a series of updates to the company's MarketingView marketing automation solution, including new tools and tighter integration with the Salesforce Sales Cloud platform. The Salesforce Sales Cloud enhancements integrate Treehouse marketing automation with Salesforce lead, contact and opportunity object data. The goal, according to Treehouse,…
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Salesforce Unveils Social Key Sales Intelligence Solution

The Salesforce Marketing Cloud may be one of the main attractions at this week's Dreamforce event in San Francisco, but we were just as intrigued by some big changes involving the company's Data.com Social Key service that we saw demoed earlier today. Data.com currently gives Salesforce users intelligence on sales…

Bizo Unveils Company Targeting And CRM Retargeting Solutions At #DF12

Bizo, a business audience marketing company, yesterday introduced two new solutions aimed to help business marketers more efficiently pinpoint and reach specific prospects online: 1) Bizo Company Targeting; and 2) Bizo CRM Retargeting. Bizo unveiled these new solutions during Dreamforce 2012. The Bizo Company Targeting solution enables marketers to run…
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Demandbase Unveils Real-Time Identification API For Salesforce CRM

Demandbase, a provider of B2B targeting and personalization tools for marketers, has introduced an API designed to integrate its Real-Time Identification solution with the Salesforce CRM platform. Demandbase Real-Time Identification gathers information and insights on anonymous web site visitors, allowing a marketing organization to learn more about prospects and to…
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Demand Gen Report Unveils First All-Star Apps For #DF12

Demand Gen Report has released its “All Star Apps ’12: Must-See Solution Providers At Dreamforce”—a profile of top solution providers at the Dreamforce 2012 Cloud Expo. Each profile includes a product or service description, a rundown of key features, reviews and vendor contact information.

Eloqua Promotes Alex Shootman To President

Eloqua, an on-demand marketing automation and Revenue Performance Management (RPM) solutions provider, announced the promotion of Alex Shootman to President of the company. In his new role, Shootman will be responsible for customer-facing activities including account management, customer success, sales and support, and will report to Joe Payne, Chariman and…
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