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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Aprimo Unveils Relationship Manager Update

Aprimo, a provider of B2B and B2C marketing automation solutions, today released an update to its Aprimo Relationship Manager, part of the company's suite of cloud-based Integrated Marketing Management (IMM) applications. According to a company news release, version 6.6 of Aprimo Relationship Manager includes a number of user interface and…
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Salesforce Announces Social Analytics Partnerships At #Cloudforce

Salesforce.com today announced a major new set of social analytics partnerships for its Marketing Cloud, bringing together 20 social analytics vendors to help companies “accelerate the shift from passive social listening to driving real business results, turning insights into action.” The Salesforce Marketing Cloud, announced during the company's Dreamforce event…
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News Briefs: Lean Startup Expert Joins HubSpot Advisory Board

'Lean Startup' Expert Eric Ries Joins HubSpot Advisory Board On Wednesday, marketing automation vendor HubSpot announced that Eric Ries has joined the company's advisory board. Ries is a key proponent of the "lean startup" methodology, which emphasizes iterative development, short product-release cycles and aggressive experimentation as part of the startup…
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Microsoft Buys B2C Marketing Automation Vendor MarketingPilot

Microsoft announced yesterday that it has acquired marketing automation firm MarketingPilot for an undisclosed sum. The news was announced in a blog post on Microsoft's Dynamics CRM community site and in a statement on the MarketingPilot web site. "MarketingPilot has a comprehensive vision for Integrated Marketing solutions that aligns closely…

Experts Weigh In On Impact Of Shifting #B2BBuyer Trends

As noted in a recent Demand Gen Report article, B2B buyers are now using a wider range of sources than ever before to research their purchases. It's part of a trend that will have profound implications for sales and marketing professionals. That's the key takeaway from a recent webinar –…
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Demandbase Launches B2B Online Advertising Platform

Demandbase, a provider of B2B marketing technology solutions, today announced a new online ad-targeting service designed for the business-to-business market. The company's Demandbase Company-Targeted Advertising platform will allow B2B advertisers to deliver online ads tailored to specific companies or to groups of companies that match particular attributes. The platform also…
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