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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Marketo Ramps Up Marketing Nation With Program Exchange, Partner Ecosystem

On November 14, Marketo announced the launch of LaunchPoint, the company's new partner ecosystem. The announcement was the third in a series related to the company's Marketing Nation initiative, which was launched in late October. The current announcements related to the Marketing Nation initiative include: Marketo Program Exchange. Marketo is…

eTrigue Adds Progressive Profiling To Marketing Automation Platform

Marketing automation vendor eTrigue Corporation announced a new progressive profiling feature designed to reduce online form abandonment and improve its customers' data-gathering capabilities. The company's Dynamic Progressive Forms (DPF) are designed for use with its flagship DemandCenter marketing automation suite, according to an eTrigue news release. Marketers using DPF will…
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Marketo LaunchPoint Adds Partner Ecosystem To Marketing Nation Initiative

Marketing automation vendor Marketo today released Marketo LaunchPoint, the company's new partner ecosystem. Launchpoint includes partnerships with more than 65 companies from online advertising , events and webinars, content marketing, top-of-the-funnel conversion, lead-data enrichment, social media, sales tools, analytics and big data, lifecycle marketing and services solutions.
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Corporate Visions Delivers New Solution Set For Visual Storytelling

Sales and marketing consultancy Corporate Visions, Inc. announced a new set of solutions for building and delivering sales and marketing messaging assets. According to a news release, the company's Power Tools solution set includes three components designed to leverage visual storytelling techniques in a company's communications:
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Silverpop Reports 39% Business Growth, Adds 110 New Clients

Digital marketing technology provider Silverpop has announced a 39% business growth compared to the previous year, as well as the addition of 110 new clients in Q3. "For decades, marketers had no choice but to group their customers into audience segments, blast out messages and hope that a small percentage…
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Curata Launches Mobile Content Curation App

Marketers are well aware of the impact of mobile applications. In fact, the worldwide online application market is expected to grow from close to $6.8 billion in 2010 to $25 billion by 2015. In addition, researchers predict the amount of mobile applications downloaded will reach 44 million by 2016, according…
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Kapost Launches Certified Agency Partner Program, Announces Integration With Eloqua

Kapost, a content marketing software provider, launched its Certified Agency Partner Program today during the 2012 Eloqua Experience conference. The Kapost Certified Agency Partner Program was developed to help agencies become trained experts on the Kapost platform, enabling them to offer their clients content marketing services through the platform. Verticurl…
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