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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Infusionsoft Nets $54 Million Cash Infusion from Goldman Sachs

Infusionsoft, a provider of sales and marketing automation software for small businesses, received $54 million in growth capital financing from Goldman Sachs. The funds will be used to ramp up product development, accelerate marketing and sales and to grow its partner and education programs in the U.S. and internationally, according…

Sales And Marketing Alignment Absent At Most B2B Firms, Survey Finds

A recent survey of sales and marketing professionals found that just 16% believe that their teams' activities are fully aligned, and one in 10 respondents say they are not aligned at all. The Channel Partnership, in conjunction with The Leadership Foundation, commissioned a survey of 1,000 B2B sales and marketing…
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Salesforce Announces Details Of Spring 2013 CRM Platform Update

Salesforce.com recently issued a set of release notes that offer a detailed preview into the company's planned Spring 2013 update for its CRM platform. According to the release notes posted to the Salesforce.com web site, the company's Spring '13 update will include scores of new capabilities across a number of…
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The B2B Baker's Dozen: A Roundup Of The Year's Top Stories

2012 was an action-packed year for B2B marketers and for the companies that serve them. Social media, mobile technology and new analytics tools offered both opportunities and challenges. The vendor landscape changed dramatically thanks to a high-profile IPO and major acquisitions. Through it all, B2B buyers continue to rewrite the…

Our Take On Oracle’s $871 Million Eloqua Acquisition

Oracle announced today that it will acquire Eloqua, Inc. for $871 million. Oracle will pay $23.50 per share for Eloqua, a 31% premium over the marketing automation vendor's closing stock price of $17.92 yesterday. According to an Oracle news release, it will use Eloqua's technology to create a "Customer Experience…

Influitive Closes $7.3M Funding Round For Advocate Marketing Platform

Marketing software vendor Influitive announced today that it has closed a $7.3 million funding round and added two new members to its board of directors. According to a company news release, Hummer Winblad and Relay Ventures will lead the Series A funding round. Existing investors including Illuminate Ventures, New Enterprise…
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Marketo Introduces New Client Services Offerings

Marketo this week announced the launch of new a client services offering for the company's Marketing Nation ecosystem. The company's Marketing Nation Client Services will provide support, education and expert consultation to drive marketing and sales best practices, according to a company news release.
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