Error
  • JUser: :_load: Unable to load user with ID: 66
 COVID-19 Update
Subscribe

News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

B2B Marketers Struggle With Data Quality, NetProspex Report Finds

NetProspex, a provider of B2B data services, released its B2B Marketing Data Benchmark Report, which found inaccuracies or missing data in a sizeable number of the more than 100 million marketing records it examined. “What we found is that there is room for improvement in all functional areas,” said Michael…

Vocus Marketing Suite Integrates Email, Social, Search and Publicity

Vocus, a provider of cloud-based marketing software, announced new and enhanced features in its Marketing Suite, which now integrates email, social media, search and publicity. The  iContact email platform, which Vocus acquired last year, is now fully integrated into the Vocus Marketing Suite. The Buying Signals module monitors social media…

Yesmail Casts A Wider Data Net With Market Intelligence Update

Email marketing provider Yesmail Interactive has updated its Market Intelligence tool to collect customer data from a wider range of social media and other content channels. According to a company news release, Yesmail Market Intelligence now collects data from email, Facebook, Twitter, YouTube, Google+, display ad networks and the web.…

Compendium Adds Social Media Integrations

Compendium announced the release of Compendium 4.0, which adds integrations with social media platforms and marketing partners such as Eloqua, ExactTarget and Hootsuite and content scoring functionality among other features. Other features of the upgrade include a flexible publishing platform for the creation of branded content hubs and an editorial…

Act-On 2012 Results: Revenue Triples, Customer Count Doubles

Marketing automation provider Act-On Software released its Q4 and full-year 2012 results, including major gains in revenue and customer acquisition. According to a company news release, revenue in 2012 increased 298% over 2011. The number of customers increased by 234% during 2012, including 354 new customers added during Q4. Act-On…
Subscribe to this RSS feed