B2B Marketers Struggle With Data Quality, NetProspex Report Finds
NetProspex, a provider of B2B data services, released its B2B Marketing Data Benchmark Report, which found inaccuracies or missing data in a sizeable number of the more than 100 million marketing records it examined. “What we found is that there is room for improvement in all functional areas,” said Michael…
- Written by Kim Zimmermann