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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Bizo Generates More Than $22 Million In Revenue,Grows Customer Base In 2012

Bizo, a business audience marketing firm, announced that the company has generated more than $22 million in revenue in 2012. In addition, Bizo said it works with two-thirds of the top 50 B2B brands. Key milestones that fueled the 2012 success include: Increased customer base by more than 50%; grew…
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Oracle Finalizes Eloqua Deal, Execs Stress Continued Support Of Multiple CRM Systems

While not specifically mentioning continued integration with Salesforce.com, Oracle and Eloqua officials pledged ongoing support for multiple CRM systems in a joint statement issued after shareholders approved the deal on Feb. 8. Eloqua users had previously expressed concern about continued integration with Salesforce. “The open Eloqua platform will continue to…

Raab Report: B2B Marketing Automation To Reach $750 Million In 2013

Revenues of B2B marketing automation vendors will grow 50% to reach $750 million in 2013, according to Raab Associates’ just-released B2B Marketing Automation Vendor Selection Tool (VEST). While the growth rate is slightly lower than the 2012 rate of 54%, the dollar increase – $250 million vs. $175 million –…

Influitive Fuels Social Initiative By Acquiring Engagio

Influitive has acquired Engagio, a social web platform for searching, discovering and monitoring social conversations. As part of the acquisition, all Engagio employees will join the Influitive team. Influitive will also integrate Engagio’s suite of social technologies into AdvocateHub, it’s well-known advocate marketing platform. Influitive helps companies manage and mobilize…
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Marketing And Data Convergence Moves Toward Manageability

 “Over the next ten years, IBM will sell more to the CMO than to the CTO.” That’s a direct quote from Ginni Rommety, CEO of IBM, and there might be no better illustration of the change that is sweeping the art and science of marketing. The company that has built…
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Eloqua Confirms Feb. 8 Vote On Acquisition By Oracle, 2012 Revenues Up 34%

Eloqua confirmed that shareholders will vote on the company’s proposed acquisition by Oracle at a special meeting on Friday, Feb. 8. The marketing automation vendor also reported strong 2012 financials, with higher overall revenue that was led by a sharp increase in professional services revenue.
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