Error
  • JUser: :_load: Unable to load user with ID: 66
  • JUser: :_load: Unable to load user with ID: 70
 COVID-19 Update
Subscribe

News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Vidyard Secures $6 Million In Series A Financing

Vidyard, a video marketing platform for business, secured $6 million in Series A financing. OMERS Ventures led the round of funding, along with current investors iNovia Capital and SoftTech VC, and Jill Rowley of Eloqua participated with a personal investment in the company. The Series A financing positions Vidyard to…
  • Written by

Firefox Tracking Block Appears On Lead Generation Radar

Firefox, the open source Internet browser claiming 11% of global market share, has announced it will no longer allow third-party tracking cookies. Other companies have discouraged tracking cookies, but now Firefox has developed a complete block. For the demand generation and lead generation business this is either a) a disaster…
  • Written by

NetProspex Launches Online Tools For Marketing Data Management

B2B data services firm NetProspex announced the availability of Workbench, an online platform for marketing data management. Workbench puts tools directly into the hands of B2B marketers to help them improve the data used in their marketing and sales outreach, according to company officials. “What we learned in doing our…

C2C Power Panels To Focus On Specific Stages Of The Buying Cycle

Addressing the unique needs of B2B marketers, this year’s Content2Conversion (C2C) Conference will offer three Power Panels, each targeted toplanning content campaigns at specific stages of the buying cycle. The “Keynote” Power Panel is a rare opportunity to hear from key figures in the field as they tackle questions every…

Restructuring At Eloqua Begins In Wake Of Oracle Acquisition

Oracle is reshuffling the responsibilities of some key Eloqua executives as the enterprise software management company prepares to make Eloqua’s marketing automation offering the centerpiece of its Oracle Marketing Cloud strategy, according to sources familiar with the situation. Eloqua declined to comment and a link to Eloqua’s executive team takes…

SalesFUSION Gets $1M In Venture Capital, Will Add To Marketing And Sales Staff

SalesFUSION will use the $1 million in Series A-1 venture capital is has raised to quadruple its sales and marketing team and have a greater presence at industry trade shows, according Chad Ruff, founder and CEO of the cloud marketing automation software company. “The marketing automation space has been growing…
  • Written by

Report Reveals Promising Future For Cloud Computing

More companies are investing in cloud-based applications, including marketing automation, to take advantage of the low cost, improved security and mobile accessibility. In fact, cloud computing is expected to stay in the double digits through 2016. “Cloud computing continues to grow,” according to a recent TechRepublic cloud-computing report. “Companies implementing…
  • Written by
Subscribe to this RSS feed