Error
  • JUser: :_load: Unable to load user with ID: 66
 COVID-19 Update
Subscribe

News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Salesforce.com Launches Social.com

Salesforce.com launched Social.com, a service that allows users to advertise on Facebook and Twitter using real-time customer and social listening data. Social.com is the latest addition to the Salesforce Marketing Cloud, which includes Radian6 and Buddy Media. Fifty five of the Fortune 100 and eight of the top 10 global…

eTrigue Updates DemandCenter Dashboards, Adds Interactive Data Sorting

Software-as-a-service marketing automation provider eTrigue Corp. announced the 2013 Spring release of DemandCenter, which includes updated dashboards and interactive grids for easier data sorting. This release also features a simpler way to manage eTrigue’s unique 3D lead scoring with greater granularity, company officials said.

Silverpop Scores $25M In New Funding

Silverpop announced that it has received $25 million in new funding in the form of venture debt from Escalate Capital Partners and Silicon Valley Bank. Venture debt is a typical precursor to IPOs and acquisitions, leading observers to speculate that Silverpop plans to go public and is an acquisition target…

Citrix Adds Do-It-Yourself Webcasting To Video Lineup

Citrix is rolling out GoToWebcast in North America and Europe, providing users with a low-cost, self-service webcasting tool for up to 5,000 attendees. A subscription-based webcasting tool, GoToWebcast allows users to broadcast unlimited audio and video presentations to live and on-demand audiences of up to 5,000 viewers, including mobile devices,…

Act-On Reports Strong Q1 Results, Highlights Partner Program Success

Act-On Software, cloud-based integrated marketing automation software provider, announced Q1 2013 results; 247% revenue and 100% employee increase compared to the same time last year. The Act-On Partner Ecosystem (APEX) program, which began in Q3 2012, has also seen notable success. Act-On reported that the APEX program has increased its…
  • Written by

Leadspace Doubles Customer Base in Q1

Leadspace, a B2B social lead targeting technology provider, doubled its customer base in Q1 over the previous quarter as B2B brands such as Marketo, Jive and Stylesight adopted the company’s social lead targeting solution to refine customer acquisition and boost sales efficiency. Leadspace solution enables marketers to precisely target their…
  • Written by

Teradata’s New Offering Leverages Data From Multiple Channels

Teradata Corp., a provider of analytic data platforms, applications and services, introduced Interactive Customer Engagement, an Integrated Marketing Management (IMM) offering that helps marketers leverage data from digital and traditional sources. According to company officials, the offering enables marketers to engage customers and prospects with consistent, personalized messaging across multiple…
Subscribe to this RSS feed