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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Salesforce Buys Analytics Firm EdgeSpring

Just a week after spending $2.5 billion on ExactTarget, Salesforce has acquired business intelligence and analytics startup EdgeSpring. The details of the deal were not disclosed. "Business intelligence and analytics in the enterprise is massively painful and IMHO still largely an unsolved problem today," Vijay Chakravarthy, EdgeSpring CEO, posted on…
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Salesforce To Buy ExactTarget For $2.5B

Salesforce.com — long thought to be in the market to acquire a marketing automation vendor since Oracle bought Eloqua — announced plans to purchase ExactTarget for about $2.5 billion. The move comes as a bit of a surprise to industry observers, who noted that Marketo’s recent successful IPO positioned the…

Skyword Scores $6.7 Million In Funding

Skyword, a content production platform provider, recently landed $6.7 million in growth financing led by Cox Media Group. The investment is said to help expand the team and help scale the company to meet increasing customer and partner needs, according to Skyword officials. “We are in the midst of a…
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Brainshark Launches Sales Enablement Portal

Brainshark, recently introduced the Brainshark Sales Enabalement Portal for sales teams to manage content in a single, searchable repository. As part of the Sales Enablement Suite, the portal is mobile-optimized to enable team members to find, filter and search for relevant sales, marketing and training materials, according to Brainshark officials.
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