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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

LeadFormix To Power SalesMail Campaigns

SalesMail, an email marketing firm, chose LeadFormix, the marketing automation solution from Callidus Software, to automate campaign activities. Among other features, LeadFormix enables employee collaboration, data sharing, and actionable metrics from consumer responses.

Behavioral Data Remains Untapped By Many B2B Marketers, Study Reveals

A commissioned study conducted by Forrester Consulting on behalf of Silverpop reveals that behavioral data remains a largely untapped marketing asset. Forrester found that only 45% of marketers collect and consolidate behavioral data within a single, integrated database. The study, conducted May 2013, surveyed 157 U.S.-based marketing professionals on their…

ExactTarget Opens App Marketplace

ExactTarget has opened HubExchange, a marketplace featuring a variety of partner apps, ranging from web conferencing and event registrations to QR code activation and Facebook ad retargeting. HubExchange kicked off with more than 50 apps, including offerings from ReadyTalk, Compendium and Get Smart Content.

Qvidian Closes First Half Of 2013 With 100+ New Customers

Qvidian, a provider of sales enablement applications for intelligent selling, announced that it added more than 100 new customers for its Sales Playbooks & Analytics and Proposal Automation applications in the first half of 2013. Qvidian also announced the company’s sixth consecutive quarter of revenue growth and the addition of…

IgnitionOne Splits From Parent Company To Focus On Cloud-Based Marketing Platform

Cloud-based marketing automation and CRM platform provider IgnitionOne has split from its holding company Dentsu in a management-led buyout. The buyout was backed by IgnitionOne employees, ABS Capital Partners and Persimmon Capital Partners. Will Magiloff, CEO of IgnitionOne, said this newfound autonomy will allow the company to continue expanding its…

CRM Provider Intercom Snags $6M In First Round Funding

Intercom, a start-up specializing in CRM software, has secured its first round of Series A funding. Social+Capital Partnership spearheaded the $6 million Series A funding with assistance from Freestyle Capital and David Sacks, Founder and CEO of Yammer. This latest injection follows a seed round of $1.75 million dollars in…
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HubSpot And Maximizer Partner On CRM Integration Tool

Maximizer Services Inc, a provider of CRM solutions, partnered with HubSpot on the Maximizer CRM: HubSpot Connector, an integration of the HubSpot inbound marketing software with Maximizer CRM. “Sales and marketing teams need to be working in close collaboration with clear transparency across the entire lead management process, from lead…
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