COVID-19 Update
Subscribe

News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Lead Liaison Adds Real-Time Event Triggers To “Spark” Relationships

Lead Liaison, a revenue generation software provider, has upgraded its Lead Management Automation (LMA) platform to include real-time event triggers known as Sparks. Sparks are automated responses that can trigger a series of actions in a variety of ways. For example, an email click-through can be assigned as a trigger,…

The Pedowitz Group Adds SEM And SEO To List Of Services

The Pedowitz Group, a revenue marketing agency, is expanding its services with a new Search Services offering that includes Search Engine Marketing (SEM) and Search Engine Optimization (SEO). The addition of these SEO/SEM services gives the company a better opportunity to assist clients in increasing web site traffic and revenue,…

More B2B Marketers Are Focusing On Lead Generation, Content Marketing

Business.com recently released a report, titled: Small Business Pulse: 2013 Lead Generation Insights, which surveyed more than 500 active pay-per-lead advertisers across all industries. The report found that these companies are turning to lead generation to engage buyers in small and medium-sized business sectors. As many as 74% of B2B…

Silverpop Brings More Personalization To Web Sites With Smart Content

Silverpop customers now have the opportunity to personalize their web sites with the launch of Smart Content. Smart Content is designed to connect with the Silverpop Engage marketing database and the user web site, allowing for new, personalized content to be written in HTML coding in real time. When consumers…

Marketing Advocate Extends Partnership With NetProspex To Ramp Up Channel Sales Results

Marketing Advocate, a Through-Partner Marketing Automation (TPMA) software provider, announced an extended partnership with NetProspex to use Workbench, a cloud-based data management platform that assesses database health for B2B channel marketing campaigns. The partnership is designed to enable marketing teams to make smarter decisions by analyzing, enhancing and growing their…

Marketing Automation To Hit $750M In Revenues, VEST Report Predicts

Revenues for B2B marketing automation systems will grow 50% to reach $750 million in 2013, according to Raab Associates’ recently released B2B Marketing Automation Vendor Selection Tool (VEST) report. The 50% growth rate is lower than the 2012 rate of 54%, although the dollar increase is substantially higher: $250 million…
Subscribe to this RSS feed