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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Act-On Opens APIs To Developers, Expands Partner Program

Act-On Software it is looking to expand its partner ecosystem by opening its APIs to third-party developers. The Act-On Developer Program is also adding resources to help agency partners build, test and launch developer applications, company official explained. In addition, the new platform will offer an app marketplace to provide…

Marketo Q3 2013 Revenue Up 65%

Marketo has announced its Q3 2013 financial results, with a revenue increase to $25.5 million, a 65% year-over-year increase. Company officials attribute the rise in revenue to cross-selling opportunities from its recently introduced Marketo Financial Management application, along with increased adoption of the company’s Customer Engagement Engine. Marketo also transitioned…

Content, Account-Based Marketing Grab The Spotlight At EE13

The recent acquisition of Compendium by Oracle naturally generated most of the buzz at Eloqua Experience 2013, with executives from both companies telling attendees that it would mean a tighter integration between marketing automation and content that would more precise targeting of content going forward. The company also unveiled enhancements…

Mintigo Joins Forces with Eloqua To Enhance Customer Engagement

Mintigo, a marketing intelligence platform provider, has announced that it will be integrating its platform into Oracle Eloqua’s marketing automation solutions. The integration is designed to boost customer engagement and speed up the sales cycle, according to company officials. The announcement was made at Eloqua Experience 2013 being held this…

Marketo Targets Email Marketers With Dialog Edition

Marketo announced the Dialog Edition, a new solution designed to help email marketers transition from traditional email marketing to automated email campaigns. “The ‘slash and blast’ approach to email marketing is becoming less and less effective,” said Jon Miller, VP Marketing Content Strategy for Marketo, in an interview with Demand…

Oracle Enters Content Marketing Race With Compendium Purchase

Oracle announced that it has closed a deal to acquire Compendium, a cloud-based content marketing vendor. Experts say the combination of Oracle Eloqua Marketing Cloud and Compendium highlights the rising prominence of content marketing and the need to automate content delivery across all channels. “Oracle’s acquisition of Compendium further solidifies…

Brainshark On-Demand Integrates With Salesforce Identity

Brainshark, a provider of cloud-based business presentations software and solutions, announced that its Brainshark On-Demand application has been integrated with Salesforce Identity to enable access through a single sign-on. Access to Salesforce and Brainshark through one log-in screen makes it convenient for users to access their apps while also allowing…
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