Error
  • JUser: :_load: Unable to load user with ID: 66
 COVID-19 Update
Subscribe

News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Rick Page, Founder And CEO, The Complex Sale

Rick Page, Founder and CEO of The Complex Sale, recently passed away at the age of 66. A recognized authority in the complex sale arena, Page provided sales consulting and training methodologies to more than 100,000 sales reps worldwide in the information technology, consulting, telecommunications, medical and financial industries. Page…

Chernov To Join HubSpot As VP Of Content

B2B marketing industry veteran Joe Chernov will join HubSpot as its new VP of Content. Chernov has served VP of Marketing at Kinvey, a mobile solutions and services provider. Prior to his role at Kinvey, Chernov was VP of Content Marketing at Eloqua. He is also currently an advisor to…

TreeHouse Interactive Adds Tools For Lead Nurturing, Qualification

TreeHouse Interactive announced enhancements to the Content Marketing Manager module of its Marketing View marketing automation platform. The update is designed to provide marketing professionals with the tools for faster and more efficient creation of nurturing campaigns and improve the lead qualification process.“Interaction with prospective buyers through the delivery of…
  • Written by

Dreamforce Roundup: Revamped Marketing Cloud, Mobile And Predictive Analytics

At Dreamforce, Salesforce debuted its revamped marketing hub — now dubbed Salesforce ExactTarget Marketing Cloud — as part of its Salesforce1 platform, a new set of technologies designed to deliver and integrate mobile versions of Salesforce-based applications. The Salesforce ExactTarget Marketing Cloud is designed to integrate apps for email, mobile, social,…

Vocus Updates Its Marketing Suite For Social Customer Tracking

Vocus updated its Marketing Suite with new features designed to help organize and track multi-channel marketing campaigns and build mobile landing pages, among other capabilities. According to company officials, these new capabilities streamline complex, multi-channel marketing campaigns across email, social, PR and search marketing channels to improve online visibility, find…

Salesforce Unveils Revamped Marketing Cloud At #DF13

At Dreamforce this week, Salesforce debuted its revamped marketing hub — now dubbed Salesforce ExactTarget Marketing Cloud — as part of its Salesforce1 platform. The Salesforce ExactTarget Marketing Cloud is designed to integrate apps for email, mobile, social, web and marketing automation, into a single location. The marketing cloud also is…
  • Written by

InsideView Adds Database Accuracy and Campaign Tracking Products

InsideView has expanded its InsideView for Marketing solution with two new products, the company announced at Dreamforce. InsideView Clean is designed to update any existing marketing database with accurate and complete company and contact information. InsideView Target is aimed at providing highly targeted segmentation and list building based on company…
  • Written by
Subscribe to this RSS feed