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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

People Pattern Obtains $4.5M In Series A Funding

People Pattern, a marketing analytics platform, has received $4.5 million in Series A funding. The investment will allow People Pattern to deploy its technology on a much broader level, according to company officials. The platform automates the collection and analysis of audience data, and combines social business and data science.…

Taboola Launches Mobile API, Partners With StepLeader To Integrate Content In Apps

Taboola, a content distribution and discovery platform, deployed a mobile API designed to allow publishers to integrate content recommendations in non-desktop environments, such as native apps, mobile web sites and connected televisions. Mobile application developer and advertiser StepLeader has integrated the API into more than 100 mobile apps, resulting in…

Report Reveals Gaps in Marketing Talent, Technology And Strategy

Key performance indicator weaknesses at every stage of the marketing funnel affect the ability of organizations to achieve business goals, according to a study released by PR 20/20. The 2014 Marketing Score Report looks how 318 professionals rate their organizations across more than 130 factors. The report features analysis of…

360Chestnut Drives 40% More Marketing Leads With Curata-HubSpot Integration

360Chestnut, a company that connects energy efficient contractors and homeowners, has improved its ability to deliver quality content to its audience as a result of using an integrated solution from Curata and HubSpot. Tapping into the capabilities of Curata’s business-grade curation platform, coupled with HubSpot’s inbound marketing engine, enables marketers…

Marketo Mysteriously Absent From Salesforce App Exchange

Just one month removed from being a Titanium sponsor of Salesforce’s Dreamforce event, a check of the Salesforce AppExchange shows that Marketo’s listing is no longer on the public portion of the site. Several Marketo partners who did not want to be identified also confirmed that Marketo will not be…

Invoca Increases Revenue By 650% With Bandwidth Integration

Bandwidth.com, an Internet and telephone service provider, announced that it has partnered with Invoca to enhance Invoca’s back-end call marketing automation software. The partnership was established to help improve Invoca’s API call marketing efficiency and user interface, while also supporting real-time optimizations that will provide call marketing to its current…
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