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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

The Marketing Practice Appoints New ECDs To Drive Global Growth

The Marketing Practice, a global B2B marketing agency that specializes in brand activation, ABM and demand generation, hired Dan Schrad as its new Executive Creative Director (ECD) for North American and APAC regions. Schrad is taking on this new role following The Marketing Practice's acquisition of ABM agency 90Octane, in…

RollWorks Releases Open Beta Version Of Keyword Intent Feature

RollWorks, an account-based marketing (ABM) platform and division of NextRoll, unveiled the open beta of Keyword Intent, a new intent data solution layered with insights from B2B intent data provider Bombora and peer-to-peer review site G2 to better identify in-market accounts and tap into unknown audiences that are ready to buy.
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