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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Hotjar Welcomes 3 New Executives

Hotjar, a product experience insights platform, hired Celine Maher as Chief Revenue Officer (CRO), Mattia Santin as Chief Marketing Officer (CMO) and Marta Abalos as VP of People & Culture. The executives’ appointments seek to fuel Hotjar’s continued growth to help drive customer empathy with qualitative and quantitative analytics. 

Calendly Appoints Former Asana Exec As CMO

Calendly, a scheduling platform provider, hired Jessica Gilmartin as CMO. Reporting to the Founder and CEO Tope Awotona, Gilmartin will be tasked with growing Calendly's annual recurring revenue business by driving adoption across sales, marketing, customer success, recruiting and other high-revenue generating teams within mid-market and enterprise companies.

Gartner Survey: 84% Of Leaders Cite Customer Data & Analytics As ‘Very Or Extremely Important’ For Achieving Goals

Gartner’s latest survey, “Top Goals and Priorities for Customer Service and Support Leaders in 2023," revealed that the two most important business goals for 2023 are improving operations and growing businesses. Specifically, 84% of customer service and service support leaders cited customer data and analytics as “very or extremely important” for…

Validity Unveils New Sender Score Tools & Educational Resources

Validity, a data quality and email marketing success solutions provider, relaunched Sender Score, a destination for email marketers looking to level-up their programs and deepen their sending knowledge. The latest iteration includes educational resources and four new free tools to help all email marketers succeed in an increasingly competitive digital…
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