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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Corporate Visions Acquires Automated Win-Loss-No Decision Analysis Company

Corporate Visions Acquires Automated Win-Loss-No Decision Analysis Company

Corporate Visions, a revenue growth consulting and services company, acquired Primary Intelligence, a provider of automated customer feedback that helps find and fix the blind spots that cause companies to lose deals and customers. According to a statement from Erik Peterson, Corporate Vision’s CEO, the acquisition will help the company,…
Channel99 Welcomes Bizible Co-Founder Peter Thompson As CTO

Channel99 Welcomes Bizible Co-Founder Peter Thompson As CTO

Channel99, a new solution in the B2B martech space designed to help marketers measure the quality of channels generating pipeline, announced the appointment of Peter Thompson as Chief Technology Officer. Thompson will be responsible for leading all aspects of Channel99's tech strategy and innovation. This will include managing and executing…
ZoomInfo To Integrate GPT Into GTM Platform

ZoomInfo To Integrate GPT Into GTM Platform

ZoomInfo, a go-to-market (GTM) software, data and intelligence provider, announced it will integrate GPT technology into its platform. According to the company, the new technology will help transform the way sales and marketing teams connect with their ICP to drive greater results for GTM teams.
Tray.io Reveals New Lead Lifecycle Management Solution

Tray.io Reveals New Lead Lifecycle Management Solution

Tray.io, a low-code automation and integration platform, released its new Lead Lifecycle Management function, which is designed to fix leaky lead funnels and recapture lost revenue. The new solution seeks to help RevOps teams break down interdepartmental silos, gain full visibility into the buyer journey and unlock revenue.
Lead2Pipeline Reveals Global Partnership, New VP Of Strategic Accounts

Lead2Pipeline Reveals Global Partnership, New VP Of Strategic Accounts

Lead2Pipeline, a data-driven B2B marketing service, partnered with LeadScale Engine, a technology-driven services company, to offer certified leads and third- party digital consent for its buyers. Additionally, Lead2Pipeline welcomed Cindy Graf as its VP of Strategic Accounts to help boost growth amongst its clients.
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