News Briefs

DemandLab Reveals 'Insentric' Marketing Intelligence Platform

Quick Scoop: DemandLab launched a people-centric revenue attribution solution called Insentric. The new solution is designed to track and measure source, channel and revenue attribution. Insentric is for enterprises that use Adobe Marketo Engage and Salesforce Sales Cloud. Key capabilities include automation, attribution and insights. DemandLab, a global B2B digital…

March 21, 2023
Written by Klaudia Tirico

TechTarget Enhances Priority Engine Platform With ‘Confirmed Projects’ Feature

TechTarget, Inc., a provider of B2B technology purchase intent data and services, updated its Priority Engine offering by integrating Confirmed Projects intelligence into the platform. Confirmed Projects seeks to provide sales teams with early notification of verified projects underway in their territories.

March 16, 2023
Written by Kelly Lindenau

Qualified Releases Generative AI-Powered Feature To Augment Sales Outreach

Qualified, a conversational marketing software, unveiled Qualified GPT, a set of Generative AI product capabilities that are designed to help B2B companies harness the power of AI and engage and convert their website visitors at scale.

March 16, 2023
Written by Kelly Lindenau

6sense Unveils Revenue AI™ Tool For Sales

Revenue intelligence platform 6sense released 6sense Revenue AI™ for Sales, a new platform designed to enable sellers to prioritize in-market accounts and gather buyer intelligence and contact data within their existing tools.

March 15, 2023
Written by Kelly Lindenau

Cvent Signs Acquisition Agreement With Blackstone

Cvent, a meetings, events and hospitality technology provider, entered into a definitive acquisition agreement with an affiliate of private equity funds managed by Blackstone. The transaction is valued at $4.6 billion.

March 15, 2023
Written by Kelly Lindenau

Reply.io Releases ChatGPT-powered Email Assistant, Jason AI

Reply.io, a platform that automates business communications, launched Jason AI, an AI-powered conversational assistant built on OpenAI’s ChatGPT API, to help speed up email outreach processes and scale personalized communication.

March 14, 2023
Written by Kelly Lindenau

ON24 Unveils AI Engine Based On First-Party Digital Engagement Data

ON24, a digital engagement platform, launched an AI engine designed to power platform innovations to help enterprises use AI to generate content, scale personalized experiences, orchestrate actions, analyze audience behavior and surface prospect buying intent.

March 14, 2023
Written by Kelly Lindenau

News Briefs

DemandLab Reveals 'Insentric' Marketing Intelligence Platform

TechTarget Enhances Priority Engine Platform With ‘Confirmed Projects’ Feature

Qualified Releases Generative AI-Powered Feature To Augment Sales Outreach

6sense Unveils Revenue AI™ Tool For Sales

Cvent Signs Acquisition Agreement With Blackstone

Reply.io Releases ChatGPT-powered Email Assistant, Jason AI

ON24 Unveils AI Engine Based On First-Party Digital Engagement Data

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