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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Ifbyphone Launches Phone Lead Management App On The Salesforce AppExchange

Ifbyphone, a voice-based marketing automation platform provider, now has an app available on the Salesforce1 AppExchange. The app is designed to improve call tracking and phone lead management capabilities. The app enables marketing and sales teams to automatically capture valuable lead source data from inbound calls, an area that is…

DocuSign Partners With NetSuite To Streamline Sales Contract Processing

DocuSign and NetSuite are offering an integrated solution that combines the DocuSign Digital Transaction Management (DTM) platform with theNetSuite SuiteCloud Computing Platform. The DocuSign SuiteApp is designed to help companies accelerate transaction times and boost customer service, while also improving ROI. The solution will also provide users with enhanced security,…

Silverpop Launches Marketing Automation For Ecommerce

Silverpop unveiled several offerings aimed at integrating marketing automation capabilities into the ecommerce space. The industry-specific, packaged solutions are designed help marketers deliver highly tailored experiences across the customer lifecycle and measure engagement. These solutions also provide marketers with insight into their customers and the revenue performance of their campaigns.

Salesfusion Uses LoopFuse To Add Predictive Lead Scoring

Following its recent acquisition of LoopFuse, Salesfusion is using the technology to add predictive lead scoring capabilities to its marketing automation platform. Salesfusion’s predictive lead scoring is designed to score sales leads automatically according to characteristics of previously successful sales conversions.

Salesforce Reports 33% Revenue Increase, CFO Retiring

Salesforce announced its fiscal fourth quarter and full fiscal year results, which ended Jan. 31, 2014. The report highlighted a full year revenue of $4.07 billion, a 33% increase year-over-year. Total Q4 revenue was $1.15 billion, an increase of 37% year-over-year, and benefited in part by the acquisition of ExactTarget, which…

InsideView Brings Marketing Solution To Microsoft Dynamics CRM

InsideView has introduced InsideView for Marketing for the Microsoft Dynamics CRM Platform. The move is designed to enable Microsoft Dynamics CRM users to build and maintain a clean database, enrich new real-time leads, build target lists for campaign, according to company officials.
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