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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Marketo Adds Real-Time Personalization, Calendar and SEO Features

Marketo unveiled new features, including real-time personalization, calendaring and planning and search engine optimization, at the 2014 Marketing Nation Summit this week. “The foundation of our customer engagement platform relies on these five things: Understand the customer, orchestrate the engagement, personalize the engagement, manage and optimize,” said Phil Fernandez, President and…

Mintigo Integrates With LinkedIn Ads To Offer Targeted Text Ads

Mintigo, a customer data platform provider, announced that it has integrated with LinkedIn Ads. The integration allows B2B marketers to leverage LinkedIn in order to target specific individuals at high-valued prospective companies. Mintigo gathers data from the web, marketing automation platforms and CRMs — like Marketo, Eloqua and Salesforce —…

Bizo Expands Multi-Channel Nurturing Solution

Bizo, a business audience marketing solutions provider, has expanded its Multi-Channel Nurturing solution to integrate with any marketing automation platform. The solution, which enables B2B marketers to nurture audiences through targeted display and social advertising, was introduced in October 2013 specifically for mutual Bizo and Oracle Eloqua users. Multi-Channel Nurturing…

LiveHive Adds Predictive Benchmarking Tools

LiveHive has launched Insights 2.0, a sales acceleration solution designed to provide sales professionals with detailed, real-time information on prospect engagement. The update to LiveHive’s analytics platform is designed to provide inside sales professionals with the tools necessary to find warm leads and ultimately close deals faster. With the new release…

Marketo-HootSuite Integration Offers Marketers Deeper Social Insights

HootSuite, a social relationship platform, has integrated with Marketo to provide enterprises with the ability to connect social interactions from the HootSuite dashboard directly into their Marketo lead database. The app, which will be unveiled at Marketo's Marketing Nation Summit, will be available in the HootSuite App Directory.

IBM To Invest $100M To Grow Its Marketing Consulting Business

IBM announced its plans to invest $100 million to globally expand its marketing consulting services. As part of the investment, the company plans to 10 new IBM Interactive Experience labs, which are designed to provide clients with the opportunity to work with experts in mobile and digital marketing. In a…
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