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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

CallidusCloud Reports Q1 Revenue Of $31M, Up 21%

CallidusCloud posted revenue of $31 million for the first quarter, an increase of 21%. Total recurring revenue was $22.3 million, which includes SaaS revenue of $18.2 million and maintenance revenue of $4.1 million. "Q1 was a great start to 2014. We had record all time revenue, our margins expanded and…

Oracle Brings Together Eloqua, Social And Content Marketing Systems To Form Marketing Cloud

Oracle has unveiled the new Oracle Marketing Cloud, which brings together marketing automation, social media, content marketing and data management functions. The new approach combines technologies from a number of the company’s recent acquisitions, including Eloqua, Compendium, Responsys and BlueKai. The company foreshadowed this strategy during the Eloqua Experience 2013…

Leadspace Taps Former Salesforce.com Exec As CEO

Leadspace, a B2B demand generation solution provider, has hired former Salesforce.com CMO Doug Bewsher as CEO to lead the company’s operations and market growth strategy. Leadspace has doubled its customer base in the past 12 months, posting record annual growth in 2013. Over that time span, the solution provider has…

eTrigue Integrates SugarCRM Into DemandCenter

Cloud-based marketing automation platform provider eTrigue has integrated SugarCRM into its DemandCenter solution. The integration is designed to provide visibility into a contact’s interest level by offering a full view of prospect and customer activity as they respond to emails, visit landing pages, download assets and participate in events. The…

Salesvue Scores $3M In Funding To Boost Marketing, Add Functionality

Salesvue, a prospect-to-pipeline automation solution, raised $3 million in financing that the company will use expand sales and marketing efforts nationwide and to build additional functionality. The round of funding was led by Cultivation Capital, a Missouri-based venture capital firm. Bill Johnson, president and CEO of Salesvue — along with a…

Idio To Offer Live Demos At B2B Content2Conversion

Idio will be inviting prospects to experience live, customized demos of its Content Intelligence Platform at this year’s B2B Content2Conversion Conference on May 6. The platform is designed to help marketers analyze their consumer’s content consumption, which allows them to deliver more relevant and personalized content across all channels and…
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