News Briefs

Globys Releases Machine-Learning Tool For Personalization

Globys, a provider of Big Data analytic solutions, released Globys Mobile Occasions to help marketing teams understand and dynamically respond to customer behaviors, intentions and motivations. Delivered as a managed service, the solution taps into marketing experimentation and dynamic machine learning to automate personalization efforts. The technology leverages scientific methodologies…

June 13, 2014
Written by Kim Zimmermann

Elastic Grid Launches Cloud-Based Demand Generation Suite For Channel Partners

Elastic Grid, the B2B channel marketing solution platform formerly known as Elastic Digital, unveiled a new cloud-based demand generation suite designed to help channel partners quickly launch campaigns. The mobile platform provides partners with access to co-branded marketing campaigns, enablement tools and downloadable sales and marketing collateral from any internet-connected…

June 12, 2014
Written by Brian Anderson

New Funnel Reports, Gmail Integration Among Upgrades Unveiled At Act-On User Event

As marketers are increasingly given more accountability for revenue, there is a greater need to provide more robust funnel reporting capabilities within marketing automation technology. New funnel reports were among the features discussed at Act-On Software’s recent I Heart Marketing user event in New York. “Our mission is to delight…

June 10, 2014
Written by Kim Ann Zimmermann, Managing Editor

SAVO Secures $35M In Funding For Product Development, Global Expansion

SAVO Group announced it has received $35 million in its latest venture funding round, bringing the total funding to $84 million to-date. The round of funding, led by Goldman Sachs & Co., will be used to expand SAVO’s global operations and further develop its suite of sales and marketing applications.…

June 5, 2014
Written by Kim Zimmermann

GTCR Completes Vocus Acquisition, Plans To Merge With Cision

Private equity firm GTCR completed its $447 million purchase of Vocus, Inc., a cloud-based public relations and marketing software provider. GTCR also announced plans to merge Vocus with Cision, a Swedish-based Vocus rival that the private equity firm also recently acquired. The combined company will bring new software tools, content…

June 3, 2014
Written by Brian Anderson

SAVO Launches Onboarding App For New Sales Reps

SAVO announced that availability of Sales Onboarding Pro, a new application for its Sales Accelerator Series designed to support recently hired sales reps so that they can begin contributing early to the company’s bottom line. The offering creates a learning environment that maintains records of task completion and performance. This…

May 30, 2014
Written by Brian Anderson

Leveraging Social Data And Personalization Key Topics At Marketo Virtual Summit

Next generation personalization and leveraging social data were among the topics at Marketo’s recent virtual conference, titled: The Road To Success Virtual Summit. In the opening keynote session, Kiip co-Founder and CEO Brian Wong discussed the need for an always-on mentality, even in the B2B world. “In this model of…