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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Study: Sales People Feel Unprepared For Critical Conversations

A new Corporate Visions study reveals a disconnect between where sales people feel pressure and how well their companies prepare them for critical sales conversations. Sales reps feel “grossly unprepared” when it comes to interactions regarding justifying the investment and negotiations, according to Tim Riesterer, chief strategy and marketing officer…

Brainshark Launches New Features For Rapid Learning Solution

Brainshark has announced two new features for its Rapid Learning management solution, including the ability to sync course data with Salesforce and directly import third-party content that complies with standards for online learning content—known as SCORM . With the SCORM Import Module, users can now import third-party SCORM-compliant content into…

GrowthCloud Announces New Revenue Performance Features

GrowthCloud, a provider of cloud-based revenue planning and execution software, announced the launch of GrowthCloud 2.0, which includes a variety of new features and capabilities that will help users increase their revenue performance. Opportunity Modeling is one of the many new features that allows GrowthCloud to have better visibility and…

Vidyard Unveils Tool To Create Branded Video Channels

Vidyard has introduced Vidyard Video Hubs, a product that enables marketers to create custom-branded video channels on their own corporate web sites. Built on the Vidyard video marketing platform, Video Hubs is a turnkey solution for creating immersive video channels that can identify and track individual viewers and report on…

Merkle Acquires RKG To Bolster Digital Agency Services

Merkle, a CRM and marketing agency, has acquired RKG, a search and digital marketing agency based in Charlottesville, Va. Financial terms of the deal have not been disclosed. This marks the second digital agency acquisition Merkle has completed in 2014, putting the agency on a promising path for the rest…

Orange Announces Salesforce Availability Via Cloud Hub

Orange Business Services, an international network and managed IT services provider, announced that Salesforce is now available via the company’s cloud hub. The Business VPM Galerie hub gives Orange customers admittance to company — and partner company — SaaS and infrastructure software, all via the cloud. The announcement, made at…
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