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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Integrate Joins Oracle App Cloud

Integrate, a provider of cloud-based, closed-loop marketing software, is partnering with the Oracle Marketing Cloud.  The partnership positions the company to help marketers to acquire prospects and more successfully capitalize on prospect data to create new customers.  As part of the relationship, the Integrate app will join the Eloqua AppCloud…

IgnitionOne Acquires Human Demand To Enhance Mobile Offerings

IgnitionOne, a cloud-based digital marketing technology provider, announced that it has acquired Human Demand, a vendor of mobile advertising, audience and tracking solutions for marketers, , for an undisclosed fee. The acquisition is intended to further enhance IgnitionOne’s Digital Marketing Suite (DMS) with mobile display advertising and cross-device tracking capabilities.…

ExactTarget Unveils Features To Manage And Personalize Customer Engagement

The Salesforce ExactTarget Marketing Cloud announced three new features for its Journey Builder platform: Journey Maps, Journey Triggers and Journey Metrics. The new features are designed to help marketers manage and personalize customer engagement across multiple devices and channels. Journey Maps uses a drag-and-drop interface is positioned to give marketers…

Ifbyphone Adds Keyword Analytics, Marketing Automation Integration

Ifbyphone, a voice-based marketing automation platform provider, announced its Summer 2014 Release, which includes technology to analyze keywords in phone conversations and integrations with a number of marketing automation platforms. The keyword spotting technology is designed to monitor inbound sales and support calls and uses customizable criteria to score each…

6Sense Unveils Predictive Lead Generation Tool

6Sense, a B2B predictive intelligence engine, announced the launch of ProductSense, a tool designed to enable companies to score a prospective buyer’s intent at the product level. The new solution seeks to leverage external behavioral data — not found in the user’s CRM system — to find prospects that have…

LeadMD Announces New Learning Platform

LeadMD launched Navigate, an online educational platform designed to boost ROI by providing concise, task-based learning. The platform will offer various forms of content covering topics such as marketing automation, sales alignment and content optimization. The platform intends to also offer instructional videos covering best practices for implementing Salesforce.com and…

SmartZip Secures $12M In Funding To Expand Reach, Boost Product Development

SmartZip Analytics, a SaaS-based predictive marketing technology provider, announced that it has secured $12 million in Series B financing. The round, led by Crest Capital Ventures, will be used to boost product development and promote growth in its sales and marketing initiatives, according to company executives. The funding will also…
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